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Emotional Engagement: A Key to Marketing Success
A long-time challenge for marketers has been how to get customers and potential customers emotionally engaged with their companies, products, and brands. Today, this is especially challenging — there...
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Content-Driven Business-to-Business Marketing
B2B marketers are keenly aware of the importance of content-driven communications with their customers. As reported by eMarketer: “Since the days of company newsletters sent via snail mail,...
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